February 25, 2015
Advertise With Us
10 Reasons to Advertise in Our Newspaper
1. Reach: 78% of Okotoks adults have read at least one of the last four issues of the Okotoks Western Wheel.
2. Quality: Your very best prospects are newspaper readers. 84% of Wheel readers report an income above 50K. These readers have resources to spend money with your business.
3. Varied Demographic: Newspapers are read by various ages, genders, family type and incomes, thus allowing you to reach a larger demographic of readers.
4. Targeted: By targeting ad placement by section, newspapers can fine-tune your message.
5. Flexibility: Newspapers, unlike most other media, allow the advertiser to build an ad in nearly any size.
6. Credibility/Trust: More than any other medium, consumers believe in newspaper advertising. 63% of adults surveyed find newspapers are trustworthy or believable, a large gap when compared search engine advertising (44%) and social media advertising (39%).
7. Selective vs. intrusive: Shoppers prefer to seek out advertising on their own. Newspapers are the medium shoppers
use most for shopping in an average week.
8. Environment: The newspaper editorial environment typically adds credibility and legitimacy to the brand being advertised. To readers, the advertising in a newspaper is every bit as important as the news.
9. Relied Upon: Newspaper advertising is a valuable commodity to readers. 34% of readers responded their main reason to read the Wheel is for the advertising!
10. Results: Newspaper advertising works! While this point should go without saying, the fact remains that newspapers are frequently thought of as a results medium. Newspaper ads create traffic and move merchandise.
Please contact the advertising department at 403-938-6397 or firstname.lastname@example.org
Why advertise on-line?
Our site is a content destination site, providing local information to consumers
Surround your advertising with content from Okotoks and Banff's most trusted news source.
Extend your brands' message across multiple platforms
We deliver your message to an affluent and internet savvy audience
Almost 24 million Canadian go on-line each month
74% of Canadians visit news and information sites
50% of Canadian have a computer in the same room as a TV
Visitors trust ads on newspaper sites more than other sites
What's new at www.westernwheel.com
Reader commenting on stories
Frequent news updates
Easy to use events calendar
|Ad type||Location||Ad size||Net Rate||Min Purchase|
|Leaderboard||Premium position at the top of each page||728x90px||$25/1000 impressions||$100|
|Big Box||Surrounds content area||300x250px||$25/1000 impressions||$100|
|Tile||Below the events calendar||120x60px||$17/1000 impressions||$100|
|Weather Sponsorship||Tile on each page and Bigbox on weather page||234x60 px, 300x250 px||$35/1000 impressions||$100|
For more information, please submit an enquiry using this form.