Bikers bring brotherhood to Diamond Valley
Business: Motorcycle repair shop and food truck hopes to rev up tourist business in area
By: Tammy Rollie
| Posted: Wednesday, Feb 20, 2013 12:08 pm
The rumbling of motorcycles cruising through Turner Valley may grow louder this summer with the emergence of a unique local business.
Turner Valley biker Paul Shore will strive to make Turner Valley a pit stop for touring bikers with his motorcycle shop Motorrad Performance and food truck MotorBurrito.
Shore, his wife Ann, sister Claudette MacGregor and brother-in-law Ray MacGregor opened the doors to Motorrad Performance on Nov. 1 and plan to offer much more to bikers by the time summer arrives.
Shore’s idea was to create a place where people can bring their bikes for servicing, chat with the mechanic and get a bite to eat.
“I like to go somewhere where you can talk to the guy working on your bike,” he said. “It’s that feeling that you get that little extra for the money you are spending.”
The Shores and MacGregors envision Motorrad as a popular stopping place for bikers with a food trailer set up on the grass west of the shop, picnic tables, music in the background and horseshoe pits.
“We will develop it as we go and keep adding stuff to freshen it up,” said Shore. “We can make it into a biker’s mecca. We will try to make this a destination for poker runs and charity events.”
Shore’s career as a motorcycle mechanic began in 1993 while living in Winnipeg. He worked at a Harley Davidson dealership and also worked out of his home garage.
The cold weather drove the motorcycle enthusiast west in 1998 and he settled in Calgary where he worked for independent shops before setting up his own shop, Motorrad Performance, in 2003.
With rent costs constantly increasing Shore knew it was time for a new plan.
“Everybody wants to get out of the city so we figured let’s try something out in the country,” he said. “We did this thinking it will reduce the stress level and overhead as well.”
The avid biker made several trips through Turner Valley over the years and each time he passed through F & S Auto Service seemed to catch his attention. He thought it was the perfect location for the shop as it was located on a main route to the mountains.
During a ride, Shore found himself at a realtor’s office in Black Diamond and when he and Ray learned the business was up for sale, they knew it was meant to be.
Shore purchased the two acres of land and was eager to bring his business south.
“When we were getting set up here we had hundreds of bikes going by here on a weekend during the day,” he said. “Everybody was waving and people were coming in and checking it out.”
Having operated Motorrad Performance out of Turner Valley for almost four months, Shore has more ideas brewing in his head.
Shore is well aware of the needs and desires of bikers and food is among them.
“I thought it would be really cool to have a one stop shop for an oil or tire change and have something to eat on the property,” he said. “Just something simple where you could grab a bite to eat, hang out and meet other people.”
As a result, the idea of a food trailer was born. Having a love of Mexican food it wasn’t long before the idea of a burrito truck heated up.
Shore said Claudette has been cooking up a storm with a variety of recipes and expects to have the business open as soon as bikers start rumbling by this spring.
“I think we’ll get a lot of people from the local area who aren’t even bikers coming through here,” he said. “It will get some variety in the area.”